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Practice Management - Course 1
Client Flow
by Ward WillisonPractice Management - Course 1
Course Overview
Without clients in your clinic, you do not need a clinic. Years of school, work and the money could all be gone. Get a plan for getting and keeping clients using offline, online and in clinic methods. This course covers simple to sophisticated tactics and strategy’s for filling up your clinic.You will get the “inside look” at the numbers and what I did to get to the point where I do over 2500 clients a year, for years and years. I will show you how I trained my clients to do the marketing, and also guide you how to do it faster and easier from the lessons learned since I started in 1996.
You can have a busy clinic, a smooth running business, excellent income and the life you dream of. Take the step towards success in this business. Watch this, the first course in the four part Business Flow series, and get busy.
Promo Video
Course Objectives
- Identify client acquisition tactics and skills for offline, online and in the clinic.
- Learn skills to build out marketing and sales material and how to deliver it.
- Learn how to build a routine for patients from the welcome door to leaving the clinic.
- Understand the value and steps of communication excellence with patients and the general population.
- Build a marketing and sales plan and how to action it, in a way that you can manage.
Course Outline
0 hrs - 1 hrsLearn to populating a clinic, action steps, skills required. Break that down to 4 quadrants of skills. This video production focuses on the first quadrant, called Client Flow. Client acquisition, management, retention and marketing systems.
1 hrs - 2 hrsCommunication is key. Walk students through how to learn and practice the first 2 levels of difficulty in getting to communication excellence all while recruiting clients.
2 hrs - 3 hrsLeading students to more advanced applications and opportunities to lean and practice all 4 steps to communication excellence.
3 hrs - 4 hrsIntake form and first visit is broken down into steps, taught to give the patient the best clinical experience and the info needed to to a care plan. That results in health improving, committed to care and referring their network to you.
4 hrs - 5 hrsBy worksheets and examples the student will learn online marketing, content building, website, blog, social media builds. How to make content so the patient understands the message and is increases their engagement with the clinic.
5 hrs - 6 hrsReferrals and Reviews, how to get them, use them appropriately and reply to negative ones. How the use of Marketing Copy (the words used) is very important for SEO results.
6 hrs - 7 hrsThe Marketing roll out, 23 guiding worksheets, 4 levels. The step by step nature of the sheets allows the student to focus on project sizes that are do-able. Walking them into success.
7 hrs - 8 hrsCompleting the marketing roll out. Closing remarks and stories of how you need to hang in there long enough to let all of this work. When you do, you will have taken a giant step towards success in life and practice.
Teacher
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